Get Big Data. Implementation of a big data based mobile PDF

By Miriam Kröner

Seminar paper from the 12 months 2016 within the topic company economics - company administration, company Governance, grade: 1,3, college of technologies Neu-Ulm , language: English, summary: the subsequent study paper states out the research of the potential for a huge info established buying software for a revenues supervisor of a shop division in Germany. in line with a theoretical-conceptual research the paper offers a theoretical historical past concerning the worthy buyer information in revenues, sizeable information, cellular procuring purposes and the shop departments. contemplating the significance of massive information in trade and the emerging quantity of knowledge generated through cellular functions, the paper to hand offers which info could be tracked, which research may be carried out with the knowledge and what are strength actions for a revenues supervisor to accomplish pointed out goals within the diverse advertising and marketing regulations and the overarching objective to extend revenue.

The findings of the research show that the implementation of a cellular purchasing app deals many actions to accomplish or help revenues and advertising and marketing targets however the advanced state of affairs of shop departments must also be taken into account.

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Big Data. Implementation of a big data based mobile application by Miriam Kröner


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